Summit Strategy

Washington Alliance for Gun Responsibility

Services: Digital Strategy | Identity/Branding | Web Development |

The goal of the Washington Alliance for Gun Responsibility (WAGR) is to further policies that promote responsible gun ownership. WAGR chose as its first mission to work to put a universal background checks initiative on the ballot in Washington in 2014. Its goal for 2013 was to gather enough signatures to achieve that, as well as build an organization that would have enough grassroots support to help carry the initiative through to victory the following year. Being a new organization, WAGR was starting from zero, so they needed a website that would give them a platform for growth in the coming months and years.

Our firm was contacted to create a site for WAGR that would allow them to meet their goal of gathering 300,000 signatures to submit their initiative to the legislature. Additionally, they wanted their website to create a foundation for growth that they could build off once they had gotten on the ballot.

We worked with WAGR to create a site that would allow them to not only share news about their organization, but incentivize activists to become involved, and hopefully converting them into a signature gatherer.

At the end of 2013 WAGR completed gathering signatures and on January 2, 2014 they submitted 345,000 signatures to the Washington Secretary of State. Almost 50,000 above their goal.