Summit Strategy

View this immersive website at www.mercerislandarts.org.

The goal of the Washington Alliance for Gun Responsibility (WAGR) is to further policies that promote responsible gun ownership. WAGR chose as its first mission to work to put a universal background checks initiative on the ballot in Washington in 2014. Its goal for 2013 was to gather enough signatures to achieve that, as well as build an organization that would have enough grassroots support to help carry the initiative through to victory the following year. Being a new organization, WAGR was starting from zero, so they needed a website that would give them a platform for growth in the coming months and years.

Our firm was contacted to create a site for WAGR that would allow them to meet their goal of gathering 300,000 signatures to submit their initiative to the legislature. Additionally, they wanted their website to create a foundation for growth that they could build off once they had gotten on the ballot.

We worked with WAGR to create a site that would allow them to not only share news about their organization, but incentivize activists to become involved, and hopefully converting them into a signature gatherer.

At the end of 2013 WAGR completed gathering signatures and on January 2, 2014 they submitted 345,000 signatures to the Washington Secretary of State. Almost 50,000 above their goal.

Click image to view the “Meet Ron Barber” micro-site.

In January of 2012, Rep. Gabrielle Giffords announced her intention to resign her seat. Following the announcement, her former district director Ron Barber announced his intention to run to finish the remainder of her term. Our firm quickly created an online presence that would give Barber and his team the digital tools they needed to win. Visit the site at www.ronbarberforcongress.com.

We designed and implemented a complete online presence for the Ron Barber for Congress campaign. Our integrated approach created a cohesive look and feel for Barber across the web, including but not limited to his website, Facebook, Twitter, YouTube channel and email communications. With our expertise, the Barber campaign was able to raise hundreds of thousands of dollars online, giving them the resources to compete for this hotly contested seat. Barber went on to win his Democratic primary and and subsequent general special election, becoming the successor to Rep. Giffords in Arizona’s 8th district in June 2012.

View online at progressivemajoritywa.org.

On January 8, 2011, a mentally ill young man shot Congresswoman Gabby Giffords, killed six of her constituents, and wounded 12 others. In the following months, Congresswoman Giffords took time to focus on her recovery and eventually resigning from office in January of 2012. Along with her husband, Astronaut Mark Kelly, she watched as more mass shootings happened throughout the U.S. with no action from Congress. On December 14, 2012 the tragedy in Newtown occurred and Gabby and Mark felt they could no longer stand by as more shootings took place.

Gabby and Mark’s team contacted our firm to tackle this project. They would need a brand identity and website for their new project in less than two weeks. This deadline was immovable, as it was important that they launch their new organization on the second anniversary of the Tucson shooting.

In less than two weeks time, we created a logo and brand identity for their new organization, Americans for Responsible Solutions (ARS), as well as simple splash site that introduced the organization and asked for supporters to join the cause.

In the following weeks, the website was expanded to a full site that included paths for supporters to take action and contact their representative in Congress, connect with ARS on social media, and spread the word about ARS with a tell-a-friend tool. Most importantly, the website gave ARS pathways to accept donations and raise money to support their efforts.

Website development for Kyrsten Sinema for Congress (AZ-09). View this site here.

Yes for SeaTac was the citywide ballot initiative (Prop-1) to raise the minimum wage to $15 per hour for all workers in the city of SeaTac, WA.

Coined the “Good Jobs Initiative,” Prop 1 required employers to give their workers paid sick leave, ensured tip fairness, and boosted the economy by raising the minimum wage to $15 per hour. It only applied to large companies, which protected small businesses and hotels.

Prop 1 helped more than 6,000 people who live, work and/or shop in SeaTac, including jet fuelers, hotel housekeepers, baggage handlers, rental car employees, and many more. It gave them and their families will more money in their pockets to spend on groceries, rent, gas, clothing and other necessities, boosting the local economy by an estimated $54 million every year.

Yes for SeaTac was primarily coordinated and funded by a coalition of labor unions and was dedicated to bringing a living wage to the community of SeaTac.

Yes on 522 was the statewide ballot initiative to label genetically engineered foods in Washington State. After collecting 350,000 it was presented to the voters of Washington State in November, 2013.

The campaign was a coalition of partners that included farmers, business owners, health care professionals, organic food activists, parents, and environmentalists.

Major corporations including Monsanto, Dow Chemical, Dupont, and the Grocery Manufacturers Association bankrolled the opposition and spent record-breaking amounts to defeat I-522. The imbalance of funding was unprecedented in Washington State and the initiative was outspent 3 to 1.

Through polling and focus groups we clarified our message: you have a right to know what’s in the food you eat and feed your family. Staying on message and driving the “right to know” point home was critical and permeated every aspect of the campaign.